Salesforce Data Cloud Architect
Job Summary:
Seeking a highly motivated and skilled Salesforce Data Cloud Architect to design, develop, and optimize Data Cloud data model and use cases. The successful candidate will work closely with cross-functional teams, including Marketing, IT, and Data Analytics, to bring dynamic content and tailored experiences to our customers.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
Lead the end-to-end implementation of Salesforce Data Cloud (CDP), including data acquisition, integration, quality assurance, and utilization.
Configure and implement data-driven segmentation strategies, ensuring accurate audience targeting and content delivery.
Design, document and implement data models, data pipelines, and transformations to support data ingestion, integration, and enrichment within Salesforce Data Cloud.
Be curious and up-to-speed with the fast-paced releases coming to the platform.
Collaborate with IT teams to ensure seamless data integration, troubleshoot technical issues, and optimize system performance for data initiatives.
Integrate data from various sources, including CRM systems, databases, and third-party platforms, to support marketing and personalization efforts.
Provide training and support to development teams on utilizing Salesforce Data Cloud features and capabilities.
Skills & Experience:
Proven experience (2+ years) with a strong focus on Salesforce Data Cloud and/or custom database solutions
Salesforce Data Cloud Accredited Professional certification strongly preferred.
Strong understanding of marketing automation, data segmentation, and personalized customer journeys, decisioning and Next Best Action.
Experience working with Data Actions and Flow integrations, data integration, and API utilization.
Expertise in data modeling, ETL processes, data integration tools, and SQL.
Experience with customer data platforms (CDPs) and data management practices, including data governance and compliance.
Familiarity with cloud technologies (e.g., AWS, Azure, GCP) and data modeling/scoring technologies.
PREFERRED QUALIFICATIONS:
Bachelor's degree in Computer Science, Information Technology, Marketing, or equivalent work experience